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\u05dc\u05d4\u05e9\u05d9\u05d2 \u05ea\u05d4\u05d9\u05dc\u05ea \u05e2\u05d5\u05dc\u05dd \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05d4\u05d2\u05e2\u05d4 \u05dc\u05e7\u05d5\u05d8\u05d1 \u05d4\u05d3\u05e8\u05d5\u05de\u05d9. \u05dc\u05de\u05e8\u05d5\u05ea \u05e9\u05e0\u05db\u05e9\u05dc, \u05d4\u05d5\u05d0 \u05d4\u05e4\u05da \u05dc\u05e9\u05dd \u05e2\u05d5\u05dc\u05de\u05d9, \u05d5\u05dc\u05e7\u05d9\u05d9\u05e1 \u05d1-Harvard Business School. \u05de\u05d4\u05dd \u05e2\u05e7\u05e8\u05d5\u05e0\u05d5\u05ea \u05d4\u05de\u05e0\u05d4\u05d9\u05d2\u05d5\u05ea \u05d1\u05ea\u05e0\u05d0\u05d9Unknown unknown ? \u05e2\u05dd \u05e9\u05de\u05e8\u05d9\u05ea \u05d1\u05d9\u05d9\u05e0\u05d4\u05d5\u05e8\u05df, \u05de\u05e0\u05d4\u05dc\u05ea \u05d7\u05d8\u05d9\u05d1\u05ea \u05d4\u05e9\u05d9\u05e0\u05d5\u05d9 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